We'd Like To Teach The World To Breathe

Sounds Simple Enough



The Butterfly Effect began in Glenorchy, New Zealand, which not surprisingly is where you’ll find some of the purest air on the planet. At home in the clear mountain air, The Butterfly Effect founder Emma Ferris was struck by the notion that while everybody breathes, not everybody breathes well. After a big exhale, Emma decided she’d like to teach the world to breathe.

Today, The Butterfly Effect has grown to become a resource for people everywhere to access tools and techniques for better breathing, stress management and optimal wellness.






Change Maker

We know it’s not easy to change. That’s why we’re here. The Butterfly Effect’s online courses, training exercises and helpful resources give practical guidance on how to make small daily shifts that will have a life-changing impact. We don’t expect you to reverse lifelong habits overnight, so we deliver small, bite-sized pieces of information to help you transition safely and effectively.






Bring Back The Calm

“If you can harness the power of your breath, you can harness a life of vibrant health and happiness.” Emma Ferris

The Butterfly Effect provides breathing training (and retraining) to transform physical and mental wellbeing.

The Butterfly Effect uses simple online training courses to help stressed, sick and struggling bodies find their way back to calm.








Meet Emma


In 2010, Emma Ferris had what she describes as her ‘handbrake moment’. It was a moment that would make her question everything she believed she knew as a clinical physiotherapist and wellbeing practitioner. And on a personal level, it nearly brought her to her knees. The discovery and learning that Emma undertook to get through some very tough times would lead her to discover what true wellness looks like and the critical link between effective breathing and health and happiness.

Emma thrived on stress. Good stress. But stress none the less and it took its toll. A moment of calamity became a moment of clarity. And now she is sharing that knowledge with everyone.

Today, Emma Ferris is the trailblazer behind The Butterfly Effect. She is a wellness architect, a breath geek and someone who is truly, madly, deeply committed to teaching the world to breathe effectively. Emma is the creator of The Big Exhale breathing course, a public speaker, an acupuncturist, a Pilates instructor and a registered physiotherapist with over 12 years’ clinical experience. Emma’s straightforward, yet empathetic approach has seen her help people around the globe realise the power of effective breathing. Emma has helped patients recover from dysfunctional breathing patterns, injury, stress, chronic fatigue, hyperventilation, depression and chronic neck and back pain.





The Butterfly Effect At A Glance



Online
Training:

Highly regarded breathing training courses, including The Big Exhale to teach small shifts that have a life-changing impact.


Resources & Expertise:

Led by breathing guru and physiotherapist, Emma Ferris, The Butterfly Effect shares resources and research on breathing and stress management.



Products:

Finding products to help you breathe better and keep calm. Spire is the world’s first wearable device to track breathing patterns and help you keep a clear mind.



Community:

Connect with like-minded wellness seekers around the world. Keep up to date with Emma’s speaking engagements, retreats and training events.






The Butterfly Effect
And The Chaos Theory

We see big potential in small change. The Butterfly Effect was coined by Chaos Theory pioneer, Edward Lorenz, who theorised that microscopic changes causes large consequences. His concept challenged the concept that the universe is predictable. When a butterfly flaps its wings, it can change the surrounding air pressure. Only by a tiny amount but enough to affect change.
This small action has a consequence that continues to increase in influence just like a change in air pressure could continue on to eventually create a tornado. At The Butterfly Effect, we nurture small changes that will help people deviate from predicted outcomes like disease and depression.
One breath at a time.